Just in time for Last-Minute Gift Givers: Subscriptions to Idea!

Since Idea went live almost two weeks ago, the biggest complaint we heard was, “Why can’t I give you money?” We’ve gone back and forth on what’s the right thing to do for the community and how best to make sure what we’re doing is reasonably priced but sustainable too.


Subscribe to Idea Magazine


So today we’re answering your calls & opening up for subscriptions!  Subscriptions will begin with our next issue in February. And we have two reasons why you should get your subscription sooner rather than later:

1) Prices for annual subscriptions will go up shortly before the next issue (February 15th) launches, so make sure you get your subscription now to lock in a fantastic deal.

2) We have a special Christmas gift this week: one lucky subscriber will win a gorgeous DODOcase from our friends at http://clickcase.ie! If you haven’t taken a look at the DODOcase, it is stunning, constructed from black Moroccan cloth and bamboo, and was even chosen by Barack Obama for the presidential iPad. You’ll be the envy of everyone for your superb taste and quality.

DODOcase - iPad 2

Anyone who purchases a subscription for themselves or a friend between now and 12:00am December 25th (for the really last-minute gift givers) is entered to win the DODOcase, and we’ll post it on our site and email the winner on Christmas day.


I was surprised by the number of people who have honestly asked me, “Can you just put up a donation thing so we can make sure this keeps going?” It seems so unbelievable that today, in the middle of a tough recession, while governments and corporations are terrified of piracy, that there are people who are actually looking for ways to not get things for free. But along those lines we’ve also seen a lot of great websites and services go out of business because they never had a business model. This excellent blog post from Maciej at Pinboard describes exactly that phenomenon: http://blog.pinboard.in/2011/12/don_t_be_a_free_user/.

So while we have a lot of creative plans in store for Idea, we’re also focusing on making sure it’s a sustainable effort and sticks around for a while. We’re committed to making this work and appreciate the kind words and support from everyone who liked what they saw and read so far. I won’t promise the business model will be the same this time next year, but I do promise that the magazine will still be here and hopefully by then fully supporting itself.

Thanks again for your enthusiasm!

And hey, the next issue is already kicking off! For those of you thinking about a change of pace to a startup or other small, fast-paced project and trying to run the numbers to see if it might work, we think we can help.