Forward March

A little over a year ago I stopped writing online, save for a few posts on the Woopie blog. I stopped writing for myself, for other people, for freelance work. What my startup needed at the end of 2012 was focus.

A year later, and what a year! I’m on a plane back to San Francisco from New York where we spent a week showing off Woopie to investors, media properties, friends, advisors and customers, and the reactions from people were incredible and invigorating. We have new customers on trial subscriptions, a queue of people looking to discuss their scenario more and how they can reach a larger audience on Woopie, investors ready to write cheques to sustain & grow our company, and supporters and advisors cheering us on the whole way.

I had been dreading the process of raising our seed round up until now. But at this point I realize we are 100% ready to take this step as a company. Moving Woopie from an Irish corporation to a US corporation was very painful, expensive and time-consuming, but it has prepared us both mentally and logistically to deal with the time-consuming and often frustrating process.

I promised many folks that I would write up an overview of what it took to convert our company, given that it’s really hard to find solid advice from other companies about when & how it makes sense to do so. I think it’s important to share experiences like this to help other people make informed decisions for their startups. I’m waiting for a few final things to go through before I do that, but hopefully will have that live over the next couple of weeks.


    1. Ha, thanks Des. Man, after re-reading that blog post there are a lot of things I would do differently if I knew what I know now when I wrote that! I guess hindsight is 20:20. But thanks, I did mean it and focusing, regardless of anything else, was the right thing to do to get where things are today.

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